Our Story

I’m Malik Elliott — an entrepreneur from the West Side of Chicago who decided early on that the traditional path wasn’t for me.

At 16 years old, I started my own clothing brand with nothing but a vision and a hustle. What began as selling a few shirts out of my backpack quickly grew into something bigger than I ever imagined.

By 18, I made one of the biggest decisions of my life — I dropped out of college to go all-in on my dream. I sought out mentorship from experienced entrepreneurs, learned the game from the ground up, and refused to quit even when the odds were stacked against me.

Fast forward — I’ve served over 20,000 customers, been featured on the news, and built a team of over 15 talented people who help bring my vision to life every day. I’ve organized and participated in community events to give back to the same neighborhoods that raised me, because my mission has always been bigger than just selling clothes.

This journey hasn’t been easy — but every late night, every risk, and every lesson learned has been worth it. Today, my brand stands as proof that with vision, grind, and consistency, you can create your own lane and build something that changes lives.

And this is just the beginning.